Local knowledge

Do
gameday
right.

From the first tortilla in the air to the last song downtown — this is your field guide to Lubbock on game day.

01 / TRADITIONSWhy tortillas fly.The story behind Lubbock's tortilla toss — and the 2025 ban that changed gameday. Your full field guide.Read the full guide →02 / ARRIVALPark once. Walk smart.How to approach campus, where traffic stacks up, and when to arrive.Read the full guide →03 / TAILGATEStart before the sun drops.A simple timing plan for food, friends, and making the opening kick.Read the full guide →

04 / DISTRICTSThree districts. One long Saturday.Broadway before kickoff, Downtown for dinner, and Depot after the final whistle.Read guide →

Broadway carries the pregame pulse closest to campus. Downtown is ideal for dining and hotels. The Depot District takes over when the final whistle starts the night.

Dogamedayright.

Do
gameday
right.